WIN/Gallup International’s annual global End of Year survey reveals a world of conflicting hopes, happiness and despair
January 09, 2016

WIN/Gallup International, the world’s leading association in market research and polling, has published today its 39th End of Year Survey 2015 exploring the outlook, expectations, views and beliefs of 66040 people from 68 countries across the globe.

WIN/Gallup International is the leading association in market research and polling and is made up of the 76 largest independent market research and polling firms in their respective countries with combined revenue of over €550 million and covering 95% of the world’s market. With only one Member agency per country, Members work together on a daily basis to share knowledge, new research techniques and tools, as well as to provide the most appropriate solutions to international research projects and services. The State of Palestine is represented in WIN/Gallup International by the Palestinian Centre for Public Opinion (PCPO) presided and run by Dr. Nabil Kukali, who is also the founder of this globally renowned institution. Hereunder are the survey results:

  • 66% of the world say that they feel happy about their lives, down from 70% in 2014; 23% are neither happy nor unhappy, and 10% feel unhappy about their lives;
  • Net happiness (happy minus unhappy) globally is 56%;
  • Colombia is the happiest country in the world (85% net happiness), followed by Fiji, Saudi Arabia, Azerbaijan and Vietnam while Iraq is the least happy for the second year in a row (-12% net happiness);
  • 45% of the world is optimistic about the economic outlook for 2016; 22% are pessimistic and 28% believe the economy will remain the same;
  • The most optimistic country about economic prosperity in 2016 is Nigeria (61% net optimistic), followed by Bangladesh, China and Vietnam. In contrast, Greece is the most pessimistic (-65% net optimistic) country.
  • A little over 1 person out of 2 (54%) believes 2016 will be better than 2015, 16% think it will be worse and 24% believe 2016 will be the same as 2015.
  • Bangladesh, China, Nigeria, Fiji and Morocco are the most hopeful nations, while Italy is the least hopeful. When it comes to a demographic breakdown (age category), young people prove to be considerably more optimistic than older people with (31 %) net optimistic for young people under (34) years compared to just (13 %) for older people (over 55 years).

To View the Full Result as PDF